Using Breadcrumbs to Show the Way In Your Website Design

Making it easy for visitors to find information on your website is one of the most important factors in website design. If people can't find but the looking for they will simply going to go elsewhere.

Breadcrumbs are an excellent way of showing people where to go.

What Are Breadcrumbs?

As you browse through website you tend to go from the homepage, to a category page, to a subcategory page and finally to an actual information or product page. Breadcrumbs are set of links that show this category structure so you can see which part of the website you're currently looking at. They also let you jump back out to the various category levels without having to always go back to the homepage and start again.

Usually these links are placed somewhere near the top of the page to make it easy for you to see this information.

Better Listings in Google

By putting breadcrumbs on each page of your website you're very clearly showing where each page exists within your website structure.

Google loves to be able to see your website structure. If you get it right you'll find it starts to give you extra links whenever it displays your website in the search engine results pages. Breadcrumbs are great way of showing Google that you've got a sensible website structure and which pages control each level of your navigation.

Other Benefits for Your Website Design

As well as helping people navigate your website, breadcrumbs give you a few more advantages.

  • For people visiting the site, breadcrumbs make it easier for them to see the structure and layout of your information. The breadcrumbs highlight each section with descriptive set of keywords which makes it easier for people to see what they are looking for.
  • If you can get Google to add the breadcrumb trail to your search engine results you'll get a much higher click through rate - the percentage of people who actually click your link rather than skip over it.
  • Breadcrumbs are great for search engine optimisation as they instantly put keyword rich phrases on each page.
  • Breadcrumbs also create keyword rich links between the pages on your website. Each category page in your site will get links from the lower pages to help promote it as a more important part of your website.

Incorporating Breadcrumbs into Your Website Design

We've hopefully shown you the advantages of having breadcrumbs in your website design. If you're creating a new design make sure your website designer builds this feature in. If you've got an existing design it might be worth looking to see if it can be altered to include breadcrumbs.

Easy navigation and search engine optimisation are incredibly important design factors when you create a website so make sure you build these into yours as soon as you can.

If you're not sure how to make use of breadcrumbs or you need any advice on optimising your website then just get in contact with us. We'll be very happy to have a look and let you know what we think.
comments powered by Disqus

share this page

my web design blog

click here for blog homepage
Keeping Your WordPress Site Secure
WordPress plug-ins let you easily expand your website. But who actually wrote them? Did they programme them correctly? Is your site secure from hacking? Find out more by reading this blog article.
Finding the right theme words for your webpages
To get your pages ranked you need to think past single search phrases and start to use themed phrases to write your content. Find out what this means in this blog post.
Top 5 tips to beat the search engines
We all want to be number 1 in Google. Here are my top 5 tips to get your website to the top of the search engine rankings.

follow me on twitter

Use themed content to boost your rankings. Find out what that means in my latest blog post. via @granttech
7 Nov 2013
Want to get to the top of the search engines? Read my latest blog post. via @granttech
10 Oct 2013
What Would Happen If You Lost Your Broadband via @granttech
27 Sep 2013

visit me on facebook

© 2015 G.E.T. Internet Services, Beech House, Mountbatten Drive, Ringstead, Northamptonshire, NN14 4TX. t:01933 623987
home | search | contact me
G.E.T. Internet Services

search my site